motto
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motto
A short phrase, guiding idea, or slogan that serves as a guideline for an event, an organization, or one's own actions.
Das Motto der diesjährigen Konferenz lautet „Zukunft gemeinsam gestalten“.
The motto of this year's conference is 'Shaping the future together.'
A very common and useful formulation for giving a motto is the fixed expression 'Das Motto lautet: ...' (The motto is: ...). The verb 'lauten' is used here specifically for reproducing texts or, in this case, mottos.
Das Motto des Festivals lautet: „Musik verbindet“.
The motto of the festival is: 'Music connects.'
Common verbs with 'Motto' (motto) are 'ein Motto haben' (to have a motto) or 'ein Motto wählen' (to choose a motto). An event can also 'unter einem Motto stehen' (have/be held under a motto).
Die Feier stand unter dem Motto „Die wilden 20er Jahre“.
The celebration had the motto 'The Roaring Twenties.'
'Motto' is often used as the first part of compound nouns to describe a themed event. Typical examples are 'die Mottoparty' (theme party) or 'die Mottowoche' (theme week).
Zum Geburtstag organisiere ich eine Mottoparty im Stil der 80er Jahre.
For my birthday, I'm organizing an '80s-style theme party.
slogan
Motto and Slogan can both be short, memorable phrases. A Motto provides a guiding principle for an event, organization, or person. A Slogan, on the other hand, is meant to convey a public message memorably in advertising or politics.
Das Motto unseres Umwelttags lautet: Gemeinsam weniger Müll produzieren.
The motto of our environmental day is: Let’s produce less waste together.
Der Slogan unserer Werbekampagne lautet: Gemeinsam weniger Müll produzieren.
The slogan of our advertising campaign is: Let’s produce less waste together.
