
die Parole
slogan
A short, memorable sentence or slogan that summarizes the goals or demands of a group, such as a party or movement.
Die Demonstranten riefen die Parole „Freiheit für alle!“.
The demonstrators shouted the slogan 'Freedom for all!'
slogan / password
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slogan
A short, memorable sentence or slogan that summarizes the goals or demands of a group, such as a party or movement.
Die Demonstranten riefen die Parole „Freiheit für alle!“.
The demonstrators shouted the slogan 'Freedom for all!'

password
A secret password or watchword used for identification in military or intelligence contexts.
Der Soldat nannte die richtige Parole und durfte den Kontrollpunkt passieren.
The soldier gave the correct password and was allowed to pass the checkpoint.
Careful: 'die Parole' is not the same as the English word 'parole' (early release from prison). In German, 'die Parole' means 'slogan' or 'password'.
Die Parole der Bewegung war auf vielen Plakaten zu lesen.
The movement's slogan could be seen on many posters.
In the meaning 'slogan', 'Parole' is often used with verbs such as 'ausgeben' (to issue), 'rufen' (to shout), or 'skandieren' (to chant). The context is usually political or social.
Die Fans skandierten die Parole ihres Vereins.
The fans chanted their club's slogan.
The meaning 'password' is less common and is found almost only in military, intelligence, or historical contexts. Signal words such as 'Soldat' (soldier), 'Wache' (guard), or 'geheim' (secret) point to this meaning.
Der Spion flüsterte die geheime Parole, um eingelassen zu werden.
The spy whispered the secret password in order to be let in.
motto
Motto and Parole can both briefly express a group’s shared direction. A Motto is more likely to serve as a general guiding principle. A Parole usually summarizes a political demand or group goal memorably and is often spread publicly.

Auf der Demonstration ruft unsere Umweltgruppe die Parole: Klimaschutz jetzt.
At the demonstration, our environmental group chants the slogan: Climate action now.
Das Motto unserer Umweltgruppe lautet: Im Alltag nachhaltig handeln.
The motto of our environmental group is: Act sustainably in everyday life.