buzzword / keyword
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buzzword
A concise word or short phrase that sums up a topic, idea, or program in a catchy way and is often used in politics or advertising.
„Nachhaltigkeit“ ist zu einem wichtigen Schlagwort in der aktuellen Debatte geworden.
'Sustainability' has become an important buzzword in the current debate.
keyword / tag
A term used to index content and help find information again in databases, catalogs, or on the internet; a keyword or tag.
Um den Artikel später wiederzufinden, habe ich ihn mit den Schlagwörtern „KI“ und „Ethik“ versehen.
To find the article again later, I tagged it with the keywords 'AI' and 'ethics'.
'Schlagwort' (buzzword / keyword) is made up of 'Schlag' (blow or strike) and 'Wort' (word). It describes a word that has a strong, concise, and apt effect—it 'hits home,' so to speak.
Sein Vortrag war voller politischer Schlagwörter.
His talk was full of political buzzwords.
The meaning depends heavily on the context. In politics, advertising, or society, a 'Schlagwort' (buzzword) is a slogan or trendy term. In IT, libraries, or the internet, it is a keyword or 'tag' used to sort information.
„Digitalisierung“ ist ein Schlagwort, das man überall hört.
'Digitalization' is a buzzword you hear everywhere.
In the meaning of 'Modewort' (buzzword), 'Schlagwort' (buzzword) is often combined with verbs like 'benutzen' (to use), 'verwenden' (to use), or 'prägen' (to coin). A typical phrase is also 'zum Schlagwort werden' (to become a buzzword).
Der Begriff ist in den letzten Jahren zu einem echten Schlagwort geworden.
The term has become a real buzzword in recent years.
In the meaning of 'Stichwort' (keyword), the constructions 'etwas mit Schlagwörtern versehen' (to tag something with keywords) or 'etwas unter einem Schlagwort finden' (to find something under a keyword) are often used. This is typical in the context of databases and archives.
Alle Bilder in der Datenbank sind mit Schlagwörtern versehen, um die Suche zu erleichtern.
All images in the database are tagged with keywords to make searching easier.
motto
Motto and Schlagwort can both sum up an idea briefly. A Motto serves as a guiding principle, whereas a Schlagwort is mainly phrased in a catchy way and is intended to attract public attention. Motto fits a campaign’s guiding principle; Schlagwort is more suitable for its pointed advertising phrase.
Die Verkehrskampagne nutzt „Mehr Platz für Fahrräder“ als Schlagwort auf allen Plakaten.
The traffic campaign uses “More space for bicycles” as a buzzword on all its posters.
„Mehr Platz für Fahrräder“ ist das Motto der neuen Verkehrskampagne.
“More space for bicycles” is the motto of the new traffic campaign.
