buzzword / keyword
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buzzword
A concise word or short phrase that sums up a topic, idea, or program in a catchy way and is often used in politics or advertising.
„Nachhaltigkeit“ ist zu einem wichtigen Schlagwort in der aktuellen Debatte geworden.
'Sustainability' has become an important buzzword in the current debate.
'Schlagwort' (buzzword / keyword) is made up of 'Schlag' (blow or strike) and 'Wort' (word). It describes a word that has a strong, concise, and apt effect—it 'hits home,' so to speak.
Sein Vortrag war voller politischer Schlagwörter.
His talk was full of political buzzwords.
The meaning depends heavily on the context. In politics, advertising, or society, a 'Schlagwort' (buzzword) is a slogan or trendy term. In IT, libraries, or the internet, it is a keyword or 'tag' used to sort information.
„Digitalisierung“ ist ein Schlagwort, das man überall hört.
'Digitalization' is a buzzword you hear everywhere.
In the meaning of 'Modewort' (buzzword), 'Schlagwort' (buzzword) is often combined with verbs like 'benutzen' (to use), 'verwenden' (to use), or 'prägen' (to coin). A typical phrase is also 'zum Schlagwort werden' (to become a buzzword).
Der Begriff ist in den letzten Jahren zu einem echten Schlagwort geworden.
The term has become a real buzzword in recent years.
In the meaning of 'Stichwort' (keyword), the constructions 'etwas mit Schlagwörtern versehen' (to tag something with keywords) or 'etwas unter einem Schlagwort finden' (to find something under a keyword) are often used. This is typical in the context of databases and archives.
Alle Bilder in der Datenbank sind mit Schlagwörtern versehen, um die Suche zu erleichtern.
All images in the database are tagged with keywords to make searching easier.
day
'der Tag' and 'das Schlagwort' can be confusing for learners because in digital contexts, 'Tag' sometimes resembles a keyword. In the normal meanings meant here, however, 'der Tag' is a period of time or a date. 'das Schlagwort' is a word used to mark a topic or make information easier to find again. When it is about time, 'der Tag' fits. When it is about sorting, searching, or topics in texts and data, 'das Schlagwort' fits.
Unter dem Schlagwort „Miete“ findet sie alle wichtigen Dokumente.
Under the keyword “rent,” she finds all the important documents.
An diesem Tag besuchen wir das Museum in der Nachbarstadt.
On this day, we are visiting the museum in the neighboring town.