personalized
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personalized
Specially tailored or adapted to the needs, preferences, or characteristics of an individual person.
Die App zeigt mir personalisierte Empfehlungen für Filme und Serien an.
The app shows me personalized recommendations for films and series.
'Personalisiert' (personalized) is the past participle of the verb 'personalisieren' (to personalize). It is used like an adjective to describe that something has been adapted for a person.
Ich habe ein personalisiertes Armband mit meinem Namen bestellt.
I ordered a personalized bracelet with my name on it.
The word belongs to the word family of 'die Person' (the person). This helps you understand and remember the meaning 'tailored to a person' more easily.
Jeder Kunde erhält einen personalisierten Zugangscode.
Each customer receives a personalized access code.
The adjective is very often used in the context of marketing and digital media. Typical combinations are 'personalisierte Werbung' (personalized advertising), 'personalisierte Angebote' (personalized offers), or 'personalisierte Geschenke' (personalized gifts).
Viele Onlineshops bieten personalisierte Produktempfehlungen an.
Many online shops offer personalized product recommendations.
personal / in person
'persönlich' and 'personalisiert' can both express that something has to do with a specific person. 'Persönlich' is more general: it can be private, individual, or addressed directly to a person. 'Personalisiert' more specifically means that something has been specially adapted to a person, for example an offer, a learning plan, or a message with one's own name. The words can be confused because both often occur with messages, advertising, or digital services. If something is only private or addressed to someone, you say 'persönlich'. If it is technically or deliberately tailored to the person, 'personalisiert' fits better.
Die App zeigt heute personalisierte Übungen für die Klasse an.
The app shows personalized exercises for the class today.
Meine Freundin schreibt mir eine persönliche Nachricht zum Geburtstag.
My friend writes me a personal message for my birthday.