positioning
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positioning
The act of placing or aligning something or someone in a specific place or position.
Die genaue Positionierung des Satelliten im Orbit ist entscheidend für seine Funktion.
The precise positioning of the satellite in orbit is crucial for its function.
The noun 'Positionierung' (positioning) is derived from the verb 'positionieren' (to position). The ending '-ung' is a typical method in German for forming a noun from a verb that describes the action or the result of that action.
Wir müssen die genaue Positionierung der neuen Möbel im Raum planen.
We need to plan the exact positioning of the new furniture in the room.
This word belongs to a word family: the noun 'die Position' (the position, the place) leads to the verb 'positionieren' (to place something in a position), which in turn gives rise to 'die Positionierung' (the process of positioning).
Der Läufer brachte sich in eine gute Startposition.
The runner got himself into a good starting position.
You can recognize the marketing meaning from the context. If the sentences mention 'Marke' (brand), 'Produkt' (product), 'Unternehmen' (company), or 'Markt' (market), strategic positioning is meant, not physical placement.
Die strategische Positionierung des Produkts am Markt war sehr erfolgreich.
The strategic positioning of the product in the market was very successful.
In the marketing context, 'Positionierung' (positioning) is often combined with certain adjectives and nouns. Typical examples are 'strategische Positionierung' (strategic positioning), 'klare Positionierung' (clear positioning), or 'die Positionierung einer Marke' (the positioning of a brand).
Das Unternehmen arbeitet an einer neuen Positionierung seiner Dienstleistungen.
The company is working on a new positioning of its services.
position
'die Position' and 'die Positionierung' look very similar, but they do not mean the same thing. 'Position' usually means the place where something is, or an opinion on a topic. 'Positionierung' is more about the action or process: something is placed in a certain spot or deliberately presented in a certain way. In marketing, 'Positionierung' means the image a brand is meant to have in people's minds. Learners may confuse the words because both come from the same word stem. Remember: 'Position' is more the result or the standpoint; 'Positionierung' is more the process or the strategy.
Die Positionierung der neuen Marke soll vor allem junge Kunden ansprechen.
The positioning of the new brand is intended to appeal above all to young customers.
Die Kamera steht an einer guten Position vor dem Fenster.
The camera is in a good position in front of the window.