positioning
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positioning
The act of placing or aligning something or someone in a specific place or position.
Die genaue Positionierung des Satelliten im Orbit ist entscheidend für seine Funktion.
The precise positioning of the satellite in orbit is crucial for its function.
positioning
In marketing and strategy, the creation of a specific image or identity for a product, brand, or company in the mind of the target audience.
Die neue Positionierung der Marke zielt auf eine jüngere Käuferschicht ab.
The brand's new positioning is aimed at a younger group of buyers.
The noun 'Positionierung' (positioning) is derived from the verb 'positionieren' (to position). The ending '-ung' is a typical method in German for forming a noun from a verb that describes the action or the result of that action.
Wir müssen die genaue Positionierung der neuen Möbel im Raum planen.
We need to plan the exact positioning of the new furniture in the room.
This word belongs to a word family: the noun 'die Position' (the position, the place) leads to the verb 'positionieren' (to place something in a position), which in turn gives rise to 'die Positionierung' (the process of positioning).
Der Läufer brachte sich in eine gute Startposition.
The runner got himself into a good starting position.
You can recognize the marketing meaning from the context. If the sentences mention 'Marke' (brand), 'Produkt' (product), 'Unternehmen' (company), or 'Markt' (market), strategic positioning is meant, not physical placement.
Die strategische Positionierung des Produkts am Markt war sehr erfolgreich.
The strategic positioning of the product in the market was very successful.
In the marketing context, 'Positionierung' (positioning) is often combined with certain adjectives and nouns. Typical examples are 'strategische Positionierung' (strategic positioning), 'klare Positionierung' (clear positioning), or 'die Positionierung einer Marke' (the positioning of a brand).
Das Unternehmen arbeitet an einer neuen Positionierung seiner Dienstleistungen.
The company is working on a new positioning of its services.
position
Position refers to the place or location where something is situated. Positionierung, by contrast, means the deliberate act of bringing something to that place or aligning it appropriately. Position therefore fits the result, while Positionierung fits the process.
Die genaue Positionierung der Statue vor dem Eingang dauert noch an.
The precise positioning of the statue in front of the entrance is still under way.
Nach dem Verschieben steht die Statue an ihrer endgültigen Position.
After being moved, the statue is in its final position.
