design / conception
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design / concept
The draft, plan, or basic concept for a project, product, or undertaking. It describes the basic idea and structure.
Die Agentur stellte dem Kunden die neue Konzeption für die Werbekampagne vor.
The agency presented the client with the new concept for the advertising campaign.
conception
The biological process of conception, that is, the fertilization of an egg cell, which marks the beginning of a pregnancy.
Der Arzt erklärte dem Paar die medizinischen Aspekte der Konzeption.
The doctor explained the medical aspects of conception to the couple.
conception
A mental idea, concept, or understanding of something. It refers to the way something is grasped in thought.
Seine Konzeption von Gerechtigkeit unterscheidet sich grundlegend von meiner.
His conception of justice differs fundamentally from mine.
'Konzeption' (design/conception) belongs to a word family: the verb 'konzipieren' (to design/conceive) describes the process of drafting or designing, and 'das Konzept' (the concept) is often the result, meaning the finished plan or idea.
Wir müssen zuerst ein klares Konzept erarbeiten, bevor wir mit der Konzeption der Details beginnen.
We first need to develop a clear concept before we begin designing the details.
You can recognize the meaning from the context: if it is about projects, plans, or advertising, it means the design or draft. In a medical or biological context, it means conception. In a philosophical or abstract context, it refers to a mental idea.
Die Konzeption dieser Marketingstrategie hat Monate gedauert.
The design of this marketing strategy took months.
When it is about a plan, 'Konzeption' (design/concept) is often used with verbs such as 'entwickeln' (to develop), 'erarbeiten' (to work out), or 'vorstellen' (to present).
Das Team hat eine völlig neue Konzeption für die App entwickelt.
The team developed a completely new concept for the app.
In the meaning of 'Plan' (plan) or 'Entwurf' (draft/design), the word is used especially in professional contexts such as business, marketing, or architecture. It sounds more formal than 'Plan' (plan).
Die Konzeption des neuen Museumsbaus ist sehr beeindruckend.
The design of the new museum building is very impressive.
The biological meaning 'Empfängnis' (conception) is used almost exclusively in medical, scientific, or very formal texts.
Die Broschüre informiert über den Prozess der Konzeption bis zur Geburt.
The brochure provides information about the process from conception to birth.
concept / plan
Both words refer to the basic idea and structure of an undertaking. „Die Konzeption“ focuses more on the systematic development, while „das Konzept“ usually refers to the resulting idea or plan. Use „Konzeption“ for the development process and „Konzept“ for the plan as it exists.
Die Konzeption der Ausstellung dauerte mehrere Wochen und bezog alle Räume ein.
Developing the exhibition’s concept took several weeks and included all the rooms.
Das Konzept für die Ausstellung liegt jetzt mit allen Themen und Räumen vor.
The concept for the exhibition is now complete, including all the topics and rooms.
