01
der Standort
location / site
The place where a person, building, or especially a company is located.
example
Die Firma plant, einen neuen Standort in Asien zu eröffnen.
The company plans to open a new site in Asia.
der Standort
location / site
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Meanings
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Usage tips
Word composition
'Standort' (location/site) is a compound noun made from 'der Stand' (standing/position) and 'der Ort' (place). So it literally describes a place where something stands, is located, or is established.
EXAMPLE
Der neue Standort der Bibliothek ist sehr zentral.
The new location of the library is very central.
Context: business
The most common use of 'Standort' (site/location) is in a business context for the headquarters, site, or branch of a company, factory, or office. Typical verbs are 'eröffnen' (to open), 'schließen' (to close), or 'ausbauen' (to expand).
EXAMPLE
Das Unternehmen hat mehrere Standorte in Europa.
The company has several sites in Europe.
Figurative meaning
In a figurative sense, 'Standort' (position/standpoint) describes one's own position or opinion in a debate. A fixed expression for this is 'einen klaren Standort beziehen' (to take a clear position).
EXAMPLE
In der Diskussion über die neue Reform hat die Partei einen festen Standort.
In the discussion about the new reform, the party has a firm position.
Context: biology
In biology or horticulture, 'Standort' (site/habitat) is a technical term for a plant's habitat with all its conditions. Typical adjectives are 'sonnig' (sunny), 'schattig' (shady), 'feucht' (moist), or 'trocken' (dry).
EXAMPLE
Diese Pflanze bevorzugt einen schattigen Standort.
This plant prefers a shady site.
Compare with
Standort vs Ort
place / town
'der Ort' and 'der Standort' can both mean the place where someone or something is located. 'Ort' is more general and works in many everyday situations. 'Standort' sounds more precise and is used especially when talking about buildings, companies, devices, or a person's current location. For example, you say 'der Standort der Firma' (the company's location) or 'meinen Standort senden' (send my location). Learners may confuse the words because both express 'where something is'. 'Ort' is the simple general choice, while 'Standort' fits better for a fixed or precisely defined location.
Standort
Der neue Standort der Firma liegt direkt am Bahnhof.
The company's new site is right by the train station.
Ort
Im Park gibt es einen schönen Ort zum Lesen.
There is a nice place to read in the park.
In real life
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