platzieren
to place
To put, lay, or set something deliberately and purposefully in a specific place.
EXAMPLE
Er platzierte die Vase vorsichtig in der Mitte des Tisches.
He carefully placed the vase in the middle of the table.
platzieren
to place
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Meanings
sich platzieren
to place
To achieve a specific position in a competition or ranking.
EXAMPLE
Die Läuferin konnte sich auf dem dritten Platz platzieren.
The runner was able to place third.
platzieren
to place / position
To invest money in a way that brings profit. Also: to successfully introduce and sell a product on the market.
EXAMPLE
Das Unternehmen konnte sein neues Produkt erfolgreich am Markt platzieren.
The company was able to successfully position its new product on the market.
Usage tips
Word family
The verb 'platzieren' (to place) is derived from the noun 'der Platz' (place/space). It literally means to bring something to a specific place. The word emphasizes that something is set in a place deliberately and carefully.
EXAMPLE
Die Werbeagentur platzierte die Anzeige auf der Titelseite der Zeitung.
The advertising agency placed the ad on the front page of the newspaper.
Context clues
You can recognize the meaning of 'platzieren' (to place) from the context. If it is about an object and a place, the literal meaning is meant. In a sports or competition context, the reflexive form 'sich platzieren' (to place) is common. In a business or finance context, it is about products or money.
EXAMPLE
Der Künstler platzierte die Skulptur im Zentrum des Raumes.
The artist placed the sculpture in the center of the room.
Reflexive use
When referring to a rank in a competition, the verb is always used reflexively: 'sich platzieren' (to place). The position often follows with the preposition 'auf' and the dative.
EXAMPLE
Unsere Mannschaft hat sich auf dem zweiten Platz platziert.
Our team placed second.
Typical collocations
In a business context, 'platzieren' (to place/position) is often used with the nouns 'Produkt' (product), 'Marke' (brand), or 'Geld' (money). A typical phrase is 'ein Produkt am/auf dem Markt platzieren' (to position a product on the market).
EXAMPLE
Der Investor hat sein Geld geschickt in verschiedenen Aktien platziert.
The investor skillfully placed his money in various stocks.
Compare with
platzieren vs stellen
to put / to set
Stellen and platzieren can both mean bringing an object to a specific place. Stellen is the neutral everyday form and here emphasizes the upright position; platzieren highlights deliberate, precise placement and often sounds more formal. Use stellen for a simple movement and platzieren for a planned arrangement.
platzieren
Für das Foto platzierte ich die Vase genau in die Mitte des Tisches.
For the photo, I placed the vase exactly in the center of the table.
stellen
Ich stelle die Vase auf den Tisch.
I put the vase on the table.
In real life
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